Stand up a shared loyalty point balance customers can earn at one retail brand and redeem at any participating brand in the network. The ERC-20 Token, Wallet Authentication, and Subgraph Indexer modules maintain one balance per customer that every brand can recognize for both earning and redemption.
Turn siloed, per-brand point stashes into one shared balance that lifts the value of the whole program.
01.
Hold one balance per customer. The ERC-20 Token represents loyalty points as a shared asset, so points earned at one brand are the same points redeemable at another in the group.
02.
Accrue everywhere. Any participating brand issues points to the shared balance on a qualifying purchase, so the customer builds value across the whole retail group rather than in isolated pools.
03.
Spend everywhere. A customer redeems their balance at checkout with any brand in the network, which burns the points and settles the value, raising the perceived worth of the program.
04.
Bind points to the customer, not the brand. Wallet Authentication ties the balance to a customer identity, so it follows them across brands, apps, and devices.
05.
Show a live, consistent balance. The Subgraph Indexer serves each brand the same up-to-date balance, so earning at one store reflects instantly when the customer shops at the next.
06.
Reconcile value between brands. When points earned at one brand are redeemed at another, the ledger records the liability transfer so the group settles fairly between its members.
Follow a customer's points from earning at one brand to redemption at another across the shared network.
09:03:22
[SYS] Initializing Loyalty Identity Manifest...
09:03:22
[CMD] enroll { customer: "0x51ab", program: "GROUP_X" }
09:03:23
[AUTH] Linking wallet to shared balance...
09:03:23
[OK] Customer 0x51ab enrolled, balance 0.
Cerulea decomposes shared loyalty into modular contracts. Each layer links identity, mints and burns points, indexes the live balance, and settles value between brands without a single brand owning the pool.
Shared cross-brand loyalty is a horizontal capability. Here is how different actors in a retail group put the shared balance to work.
Lift program value across the portfolio. A group lets customers earn and redeem across every brand it owns, deepening engagement without merging separate loyalty systems by hand.
Key Asset Types
Get more from every point. Shoppers build one balance across brands and spend it wherever they like in the network, so points no longer expire stranded in a single-brand silo.
Key Asset Types
Join a loyalty coalition without ceding control. Independent brands settle cross-redemptions on shared rails, sharing customers while keeping their own accounting clean.
Key Asset Types
Whether you are bridging existing loyalty and POS systems or routing native wallet-based points, Cerulea maintains one shared balance every brand can recognize.
For retail groups on legacy loyalty and point-of-sale systems. Earn and redeem events are translated into shared on-chain point movements through the API gateway automatically.
Loyalty / POS Systems
Per-Brand Point Engines
Cerulea API Gateway
Point Hashing & Indexing
Cerulea Private Chain
Shared Loyalty Ledger
For app-native and Web3 storefronts. Customers earn and redeem points directly from a wallet, with balances settled on-chain across participating brands.
Customer Wallet / App
Loyalty Identity
Loyalty Validators
Point Consensus
Cerulea Ledger
Shared Balance Record
Building a shared loyalty token with wallet-linked identity, live balance indexing, and inter-brand settlement from scratch requires specialised engineers and long cross-brand integration cycles. Calculate your exact deployment speed using Cerulea.
Traditional Deployment
Solidity Coding & Audits
~ 12 Months
Visual Compilation
WASM Logical Artifacts
~ 4 Weeks
The legacy timeline reflects loyalty-platform engineering benchmarks. Unifying per-brand point systems, building live balance indexing, and settling cross-brand redemptions for an average group takes a baseline of 7 months. Building the same architecture on Cerulea takes a baseline of 2 weeks, because Cerulea Studio visually translates your earning and redemption rules into pre-audited WebAssembly binaries and provisions the shared loyalty ledger instantly.