Run a private advertising verification chain with real-time bot detection, verified impression anchoring, and fraud-gated billing. Advertisers audit every impression they are billed for against a tamper-proof record, and billing for bot fraud becomes structurally impossible.
Turn an unverifiable impression count into a fraud-gated, tamper-proof billing record.
01.
Screen traffic as it arrives. The Ad Measurement and Anti-Fraud module scores each impression for bot signals in real time, so invalid traffic is caught before it enters the billable count.
02.
Record only clean impressions. The Provenance Notary module anchors each impression that passes fraud screening, building a tamper-proof record of genuine delivery.
03.
Bill against verified delivery only. The contract computes charges from anchored, screened impressions, so an advertiser is never billed for traffic that failed detection.
04.
Preserve the full trail. The Audit Logs module keeps a signed record of every impression, its fraud score, and its billing status, giving advertisers a complete basis for audit.
05.
Let advertisers check for themselves. Buyers query the anchored record to reconcile billed impressions against verified delivery, ending reliance on the platform's own reporting.
06.
Surface invalid traffic. When detection rejects a block of impressions, the discrepancy is logged as evidence, so disputed traffic resolves against data rather than assertions.
Follow a single ad impression from serving through real-time fraud screening to anchoring and fraud-gated billing.
13:02:11
[SYS] Impression event received from PUB_STREAM...
13:02:11
[CMD] ingestImpression { campaign: "BRAND_X", imp: "IMP_9f21" }
13:02:11
[SYS] Capturing device, context, and timing signals.
13:02:11
[OK] Impression staged for fraud screening.
Cerulea decomposes ad verification into modular contracts. Each layer ingests the impression, screens for fraud, anchors verified delivery, and bills without any invalid traffic reaching the charge.
Fraud-gated ad verification is a horizontal capability. Here is how different actors in digital advertising put the verification chain to work.
Audit every billed impression against a tamper-proof record of verified delivery, ending payment for bot traffic and reclaiming spend lost to inflated impression counts.
Key Asset Types
Prove the quality of delivered inventory with anchored, screened impressions, differentiating clean traffic and defending rates against blanket fraud discounts.
Key Asset Types
Reconcile campaign delivery against an independent on-chain record, replacing platform-reported numbers with an auditable, fraud-screened source of truth.
Key Asset Types
Whether you are bridging an ad server's delivery logs or wiring a fraud-detection provider into the feed, Cerulea routes both into one verified impression record.
For platforms on legacy ad servers. Impression events are translated into signed, fraud-screened on-chain records through the API gateway automatically.
Ad Server / DSP
Impression Delivery Logs
Cerulea API Gateway
Screening & Anchoring
Cerulea Private Chain
Verified Impression Ledger
For anti-fraud providers. A signed detection client streams impression scores directly to the ledger, gating the anchored record and downstream billing.
Fraud-Detection Provider
Bot Scoring Engine
Consortium Validators
Verification Consensus
Cerulea Ledger
Shared Delivery Record
Building a fraud-gated ad verification chain with real-time bot detection, verified impression anchoring, and audit-grade billing from scratch requires specialised engineers and long ad-tech integration cycles. Calculate your exact deployment speed using Cerulea.
Traditional Deployment
Solidity Coding & Audits
~ 13 Months
Visual Compilation
WASM Logical Artifacts
~ 4 Weeks
The legacy timeline reflects ad-verification integration benchmarks. Wiring ad-server logs, coding real-time fraud scoring, and building tamper-proof anchoring and billing for an average network takes a baseline of 8 months. Building the same architecture on Cerulea takes a baseline of 2 weeks, because Cerulea Studio visually translates your detection and billing rules into pre-audited WebAssembly binaries and provisions the verified impression ledger instantly.